Platypus

Platypus, India’s first intelligent pet care ecosystem, approached Team Flexbox to develop a compelling investment narrative. Their challenge was to position a pet care startup operating across multiple service verticals, Service Marketplace, Hardware Tech, and SaaS into a single, cohesive story that would resonate with investors despite its hybrid business model.

We Helped With

Pitch Deck Development

Financial Projections

The Challenge

Unifying Services into One Investment Story

Needed to combine recurring service subscriptions, hardware sales, and SaaS data insights into one cohesive investment thesis.

Lacked a clear storyline to align investors around building a comprehensive pet care ecosystem beyond dog walking.

Faced challenges in visually separating immediate revenue streams from future platform capabilities while maintaining brand unity.

The client had only 4 months of operational traction and needed a detailed financial breakdown of all key metrics such as number of users, walkers/guardians, pet walks, and conversion rates.

Strategic Approach

A Trust-First Narrative Backed by Multi-Layer Monetization

A Trust-First Narrative Backed by Multi-Layer Monetization

Positioned dog walking as the acquisition gateway, expanding into smart collars and SaaS insights.
Maintained Platypus as the master brand, differentiating service layers and revenue streams for investor clarity.

‍

Storytelling Through Market and Unit Economics

Showcased how the platform solves safety, service quality, and data visibility challenges in the pet care ecosystem.
Enhanced the financial storytelling with metric-driven growth projections that highlighted user acquisition trends, retention metrics, and contribution margin evolution over time.
Team Flexbox built a comprehensive financial model showing progressive growth over 18 months, justifying funding requirements through transparent assumptions and data-backed forecasts.

‍

Investor Alignment

Presented a clear ecosystem view with dog walking as the primary acquisition and engagement channel.
Mapped fund allocation across expansion, technology upgrades, and smart collar R&D.
Positioned Platypus as a data-driven, long-term relationship platform leveraging pet behavior insights to build recurring engagement and brand loyalty.
Demonstrated scalable unit economics across services: profitable walk pricing, high-margin hardware, and SaaS-based recurring revenue.
Anchored the narrative in India’s 32 million pet market, projected to reach $7.5B by FY28.
Highlighted the trust gap in India’s pet care market, supported by data showing doubled spending since FY20.