Fundraising Services for Unified Advertising Marketplace
Brand 247
Brand 247, a unified marketplace for innovative advertising, approached Team Flexbox to develop a compelling investment narrative. Their challenge was to position an advertising technology startup operating across multiple media verticals: Digital Out-of-Home (DOOH), Traditional Advertising, and SaaS Platform into a single, cohesive story that would resonate with investors despite its hybrid business model spanning both digital and physical advertising spaces.
We Helped With
- Pitch Deck Development
- Financial Projections
Turning a Hybrid Ad Model into One Clear Investment Story.
- Needed to unify DOOH, traditional media, and programmatic SaaS into a single investment prospect.
- Lacked a clear storyline to align investors around building a unified advertising marketplace beyond a media placement agency.
- Faced challenges in visually distinguishing physical hardware deployment from digital platform capabilities while maintaining brand consistency.
- The client had some early traction but wanted to expand into new revenue streams.
Disrupting Ad Inefficiencies with a Unified, Monetizable Platform
A Disruption-First Narrative Backed by Omnichannel Monetization
- Showcased DOOH as the foundation, leading naturally to traditional media integration and programmatic SaaS expansion.
- Maintained Brand 247 as the master brand while distinguishing each media vertical and its monetization logic to ensure investor clarity.
Storytelling Through Market and Unit Economics
- Highlighted scalable unit economics through diversified revenue streams: DOOH inventory sales, traditional ad placements, and SaaS auction fees.
- Positioned the platform as solving fragmentation, inefficiencies, and transparency gaps that increase costs for agencies and brands.
- Enhanced the financial narrative by mapping projected revenue expansion across multiple quarters, demonstrating growth pacing, and aligning monetization phases with market entry and platform maturity milestones.
- Team Flexbox supported them in developing a realistic timeline and a systematic financial projection model, clearly mapping the phased rollout of new revenue streams while refining the assumptions behind each for investor confidence.
Investor Alignment- Simplified the multi-channel advertising model into a cohesive unified marketplace story.
- Mapped fund utilization across tech platform development, hardware expansion, and onboarding new media inventory partners.
- Positioned Brand 247 as an omnichannel ecosystem transforming advertising through direct booking, transparency, and real-time optimization.
- Anchored the story in the massive global advertising market and the rapid growth of India’s digital ad sector.
- Highlighted inefficiencies in traditional advertising alongside the growing demand for transparency, automation, and reach.
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