Fundraising Services for Consumer-Focused Angel & Early-Stage Fund

Angel Fund

Category I Angel Fund backed by experienced consumer operators and capital allocators, partnered with Team Flexbox to shape a compelling fundraising story for its ₹100 Cr early-stage consumer investment platform.

We helped with

Fund Narrative

Thesis Positioning

Market Timing

LP Value Proposition

The Challenge

  • Risked being perceived as a generic angel network rather than a structured, thesis-led fund.
  • The operator-driven advantage: founders, brand builders, and distribution veterans was not fully translated into LP-relevant differentiation.
  • India’s consumer macro story was presented as data-heavy but lacked a clean investment logic for early-stage entry.
  • The proprietary deal flow and micro-ecosystem access required stronger framing as a defensible sourcing moat.
Strategic Approach

  • Positioned as a consumer-first investment platform built by operators, not just capital providers.
  • Structured the thesis around India’s consumption inflection point, premiumization, and purpose-driven brands.
  • Framed differentiation through proprietary deal flow, founder-led sourcing, and post-investment value creation.
  • Aligned fund economics, deployment cadence, and portfolio construction with angel LP expectations and early exit pathways.
Measurable Results

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