Pitch Deck for a South Indian QSR Concept
Adzen
Adzen Ventures Pvt. Ltd. approached Team Flexbox to design a high-impact investor narrative for Dip & Dash, a Quick Service Restaurant (QSR) brand bringing authentic South Indian flavors to urban audiences at affordable prices. The goal was to communicate scalability, brand differentiation, and fundraising readiness across multiple growth phases.
We Helped With
- Pitch Deck Development
- Financial Projections
The Challenge
Translating Authentic Cuisine into a Scalable Business Model
- Needed to position Dip & Dash as a premium-quality yet value-driven QSR brand.
- Required clear fund utilization planning across multi-phase expansion, from QSR to Hub and Spoke to Institutional Counters.
- Lacked an investor story connecting regional authenticity with national scalability.
- Needed strong financial storytelling to attract early-stage investors.
- The client initially had only a rough business concept without concrete financial numbers.
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Strategic Approach
Cohesive Investor Story for Multi-Phase Growth
Pitch Deck Development
- Built a comprehensive phase-wise fundraising deck mapping growth from four QSR outlets to over thirty institutional and retail points.
- Structured the content around Adzen’s unique Hub and Spoke operational model to emphasize efficiency and scalability.
- Positioned Dip & Dash as a low-overhead QSR concept combining South Indian breakfast flavors with quick-service convenience.
Storytelling Through Market and Financial Data
- Highlighted the $38.7 billion Indian QSR market with a 25% share from South Indian cuisine.
- Aligned the brand narrative with urban dining frequency trends and the rising demand for regional cuisines.
- We developed 2025–2029 financial projections showing steady revenue, EBITDA, and PAT growth, translating their vision into a detailed 4–5-year expansion roadmap.
- Collaboratively developed realistic financial estimates with the client through iterative discussions, converting a conceptual idea into actionable projections.
- Mapped phase-wise fund utilization across setup, technology, staffing, marketing, and working capital.
Investor Alignment and Brand Positioning
- Simplified the multi-phase expansion plan into a clear three-stage roadmap covering Retail, Hub and Spoke, and Institutional growth.
- Created a visually cohesive investor deck combining strong data storytelling with brand identity.
- Crafted a brand differentiation narrative around affordability, premium taste, and farmer-direct sourcing.
- Positioned Adzen as a regional QSR brand ready for national expansion with capital efficiency.
Measurable Results
Outcome
Team Flexbox helped Adzen transform a regional QSR concept into a compelling investment opportunity, equipped with:
- A clear multi-phase fundraising roadmap.
- A unified narrative that resonated with both food-tech and retail investors.
- An investor-ready deck and financial model built for scalability, clarity, and realistic growth planning.
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