Food Chain Business Fundraising Support

Jelly Belly Foods

Jelly Belly Foods is an Indian premium QSR house-of-brands focused on scalable, affordable, and nutritious meals for the urban middle class. Operating through cloud kitchens, smart outlets, and centralized R&D, the company ensures standardized quality across Tier 1 and 2 cities like Hyderabad, Bengaluru, and Gurugram. With ₹14.9 Cr revenue in FY24, Jelly Belly partnered with us to raise ₹9 Cr (~$1.1M) for expansion, infrastructure, and brand building.

We helped with

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Pitch Deck Development

Investor Outreach

Advisory & Strategy

The Challenge

Scaling Premium QSR in Indian Market

Needed to position as "Premium Bharat QSR" in competitive F&B landscape

Required targeted investors understanding asset-light retail and QSR scaling

Limited network access to consumer-focused VCs and family offices

Needed strategic partnerships for North India expansion and operational readiness

Strategic Approach

Comprehensive Growth Support

Strategic Positioning:

Refined positioning as a premium QSR house-of-brands
Developed compelling narrative around scalable, affordable nutrition for urban middle class
Highlighted proven traction with ₹14.9 Cr FY24 revenue and multi-city presence

Investor Outreach:

Targeted 150+ consumer-first VCs, India/Bharat-focused family offices, and F&B angels
Focused on Seed to Pre-Series A investors with ₹3 Cr – ₹15 Cr cheque sizes
Facilitated 70+ active investor and strategic partner conversations
Achieved ~50% engagement rate significantly above industry average

Partnership Development: