Investment narrative for an ignored pandemic (Myopia)
Myopia Matters
Myopia Matters, India's first myopia-focused clinic chain for children, approached Team Flexbox to craft a compelling investment narrative. Their challenge was to position a specialized healthcare startup operating at the intersection of MedTech and Retail for a successful fundraise, demonstrating a scalable and defensible business model in an underserved market.
We helped with
- Pitch Deck Development
The Challenge
Communicating a Multi-Faceted Healthcare Model
- Needed to combine three distinct value propositions of clinical care, product sales, and subscription services into one cohesive pitch.
- The social mission of combating childhood myopia with a scalable business opportunity must be conveyed.
- Need to distinguish from traditional eyewear retailers and eye hospitals with the viability of a specialized clinic chain.
Strategic Approach
A Mission-Driven Narrative Backed by a Scalable Business Engine
Pitch Deck Development
- Created a pitch deck with a problem-first narrative using global and local data to highlight the myopia crisis and market gap in India.
- Structured the deck to transition from the problem to a comprehensive solution.
- Visual storytelling to map the patient journey and show the integration of clinical excellence, technology, and parent engagement.
Storytelling Through Clinical and Business Metrics
- Grounded the narrative in clinical urgency with data showing how preventing myopia reduces lifelong blindness risk.
- Demonstrated scalability by highlighting the 100 million plus urban child target market and recurring subscription revenue potential.
- Integrated the founders’ combined 25 years of ophthalmology and global tech experience to build strong credibility.
Investor Alignment
- Simplified the healthcare model into a clear clinic-in-a-box concept with defined infrastructure and customer acquisition plans.
- Outlined an 18-to-24 months roadmap targeting operational clinics and a validated revenue model.
- Positioned Myopia Matter as a tech-enabled preventative healthcare platform focused on lifelong vision health for children in India.
Measurable Results
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